TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via cable. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry 후후티비 드라마 betw